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    The 4 Phases of Cloud Migration
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    The Three Components of
    a Digital Transformation Roadmap

How the CIO can forge a good relationship with the CMO

The digital explosion has forced CMOs and CIOs to work more closely together, but that doesn’t mean they work together well. Most CMOs see marketing as the natural leader of digital technology...

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Tags business success, CIO, CMO, collaboration, Digital Transformation, CIO Leadership

Going beyond IT: What's the CMO’s role in the digital transformation journey?

As we discussed in a previous blog, a ‘grey zone’ now exists between the marketing and IT departments. The advent of ‘martech’ has seen CMOs become increasingly involved in IT buying decisions as...

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Tags big data, CIO, CMO, Digital Transformation, CIO Leadership, Cloud, customer experience, analytics, digital, digitally-enabled enterprise, Marketing, martech, mobile, SMAC

The battle for digital transformation leadership: Does the CMO stand a chance?

Marketing’s newfound reliance on data and analytics has blurred the lines between the IT and marketing functions. Two departments that have previously had very little in common with each other...

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Tags CIO, CMO, digital strategy, Digital Transformation, CEO, digital symmetry, IT function, IT leaders

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