Why creativity and innovation are critical for organisational success

As we become a more technological society, we’re also becoming a more creative society, because many of the routine tasks that used to take up a lot of time and effort have become automated and we...

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Tags business success, collaboration, Innovation, customer experience, IT

Why it’s customer first, technology second in digital transformation

Organisations that create exceptional customer experiences can set themselves apart from their competitors, and digital technologies are the best means of engaging with customers and providing...

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Tags Digital Transformation, CIO summit, customer experience, digitisation

Going beyond IT: What's the CMO’s role in the digital transformation journey?

As we discussed in a previous blog, a ‘grey zone’ now exists between the marketing and IT departments. The advent of ‘martech’ has seen CMOs become increasingly involved in IT buying decisions as...

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Tags big data, CIO, CMO, Digital Transformation, CIO Leadership, Cloud, customer experience, analytics, digital, digitally-enabled enterprise, Marketing, martech, mobile, SMAC

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