An IT transformation project is carried out to enhance the technical and business environment to an agreed level, and this type of IT-enabled organisation change comes in many forms. While some...
Lessons from the Industrial Revolution: Four principles of big data ethics
The industrial revolution saw a transition from manual to mechanical manufacturing processes. In what was a major turning point in history, almost every aspect of daily life was influenced in some...
Tags big data, big data analytics, CIO, Digital Transformation, analytics, Big data ethics, Business intelligence, Gartner, information age, IT leadership, Digital age, Digital era, Global CIO Survey, McKinsey & Co
Going beyond IT: What's the CMO’s role in the digital transformation journey?
As we discussed in a previous blog, a ‘grey zone’ now exists between the marketing and IT departments. The advent of ‘martech’ has seen CMOs become increasingly involved in IT buying decisions as...
Tags big data, CIO, CMO, Digital Transformation, CIO Leadership, Cloud, customer experience, analytics, digital, digitally-enabled enterprise, Marketing, martech, mobile, SMAC
The battle for digital transformation leadership: Does the CMO stand a chance?
Marketing’s newfound reliance on data and analytics has blurred the lines between the IT and marketing functions. Two departments that have previously had very little in common with each other have...
Tags CIO, CMO, digital strategy, Digital Transformation, CEO, digital symmetry, IT function, IT leaders