Marketing’s newfound reliance on data and analytics has blurred the lines between the IT and marketing functions. Two departments that have previously had very little in common with each other have...
Turning digital transformation into a reality: a guide for CEOs
With so much hype around digital, it’s easy to talk the talk, but actually making it happen is a different story. In order to make digital transformation tangible, there has to be a connection...
Tags business leadership, Digital Transformation, CIO Leadership, CEO, IT, digital symmetry, organisational change