It’s the age of big data, which means most organisations are stocking up on massive amounts of it. However, as analyst firm Forrester found, a shocking 88% of the data that’s collected is never...

The digital explosion has forced CMOs and CIOs to work more closely together, but that doesn’t mean they work together well. Most CMOs see marketing as the natural leader of digital technology...

With the benefits of cloud undeniable, enterprises are moving more aggressively toward growing cloud investments. Cloud migration mostly started with smaller businesses, who are naturally less...

The best way to manage digital at your organisation will depend on your individual situation. While no two companies are the same, they tend to follow one of four models: informal, centralised,...